Monaco Sixty-Nine

TAG Heuer, the inspiration of modern invention

The launch of the MONACO Sixty Nine provides an opportunity to pay tribute to the foundations of the TAG Heuer legend: its sense of technical performance and its pioneering spirit. Since its creation in 1860, TAG Heuer has demonstrated its daring and avant-garde approach by tailoring its products to the aspirations of the contemporary world. In 1916, the world was stunned by the launch of the Micrograph, precise to the nearest 1/100th of a second. A half-century later, the Microtimer set a 1/1000th of a second challenge, and three years later, the Chronomatic, the first ever automatic  movement with microrotor, represented a huge technological leap for the entire watch industry. TAG Heuer performances have earned it the role it serves since 1992 as official timekeeper for the Formula 1 World championships. However, one cannot reduce the TAG Heuer brand to its technological performances alone. Its admirable reputation is also built on its constant concern with perfect design. TAG Heuer has successfully asserted an audacious and singular aesthetic appeal that places the brand firmly among the great luxury houses. Revealing this avant-garde spirit in 2002, the Micrograph Formula 1 earned the highest distinction among its peers by winning the 2002 Grand Prix d'Horlogerie de Genève, in the design category, the first time this accolade was awarded to a digital watch!

1969 : The MONACO revolutionizes watch aesthetics

This prestigious chronograph is equipped with its unbeatable automatic winding Chronomatic movement, a world first, and also features another equally indispensable technical innovation in the water-resistance of its square steel case. These unique performances are complemented by its avant-garde aesthetic appeal built on strength and boldness. The Monaco is immediately adopted by actor Steve Mcqueen in his legendary film Le Mans, thereby reinforcing its mythical status. This design icon has proved capable of cultivating its difference and is now rising to a new technical and aesthetic challenge.

MONACO Sixty Nine, an avant-garde concept becomes a reality

This year, with the introduction of the new Monaco Sixty Nine, TAG Heuer has created a concept watch that features two key surprises. The first originality lies in the fact that, contrary to the customary chronograph model, this Monaco comes in a "straightforward" watch version. The other innovation relates to the extraordinary technical feat that made it possible to integrate the classic Monaco dial and a digital chronograph dial within the same case! TAG Heuer has devised a concept watch featuring the amazing paradox of housing two generations of mechanism corresponding to entirely separate technologies. A mechanical hand-wound movement faithful to the vintage model is associated with an ultra-modern quartz movement. For TAG Heuer, it was a question of rethinking tradition. In terms of the extremely elegant design, the evolution is first visible on the case with its four pushbuttons spread around the circumference. On the classic Monaco side, the black shade of the leather strap and dial is discreetly matched by the silvered folding clasp and steel case. The small seconds register at 6 o'clock is entirely in tune with the harmoniously understated overall effect. This subtle equilibrium contrasts with the other high-tech side of the case with its digital display dial and 1/1000th of a second chronograph function. The Monaco Sixty Nine embodies the bold characteristics of a new icon, a prestigious and highly singular object that will delight the distinguished devotees of the TAG Heuer Monaco.

TAG Heuer has always approached watch design as a concentrated blend of audacity and performance. Its passion for unique objects is first and foremost the fruit of perpetual invention.