april 12, 2008 04:46am

Tag Heuer Meridiist Mobile Phone Agreeme

Modelabs Group and TAG Heuer sign an exclusive worldwide licensing agreement for the creation and distribution of a range of “tailor-made” mobile phones

Paris, November 26th 2007 – TAG Heuer (LVMH group), the world leader in prestigious sports watches and chronographs and the fourth biggest luxury watch brand in the world, and ModeLabs Group, originator of the “Mobile On Demand” offer ("MDL" code, ISIN code: FR0010060665, SBF 250), have announced the signature of an exclusive international licensing agreement to design, produce and market mobile phones under the TAG Heuer label.
This is a world-first agreement between the field of mobile phones and that of luxury watchmaking. The first exceptional communication instruments bearing the TAG Heuer signature will reflect the functional excellence and advanced design characteristic of the Swiss watch brand. The latter has assigned its teams of designers and watch developers to this project for a full three years, thereby creating a full range of entirely “tailor-made” mobile phones and related accessories.

The commercial launch of the first TAG Heuer mobile phone is scheduled for the second half of 2008.

View all entries>>