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may 09, 2007 11:16am

America's Cup 2007 - Louis Vuitton Cup

America's Cup 2007
TAG Heuer becomes official chronograph, timekeeper and sunglasses partner of the China Team Challenge for the America’s Cup 2007

“It is with great pride that TAG Heuer embarks again on this legendary sailing adventure, made even more extraordinary because we are now siding with the first-ever Chinese challenger in the 151-year history of the America’s Cup,” says TAG Heuer CEO and President Jean-Christophe Babin. “This partnership is an important part of TAG Heuer’s global brand commitment to the People’s Republic of China, where TAG Heuer is now distributed in the best high-end watch and jewelry stores, including exclusive boutiques in the major cities. In December 2004, TAG Heuer dramatically increased its emotional bond with the Chinese people by signing Chinese NBA basketball star Yao Ming as one of its major global ambassadors. TAG Heuer’s partnerships with Yao Ming and, now, China Team, is emblematic of TAG Heuer determination to strengthen its fame and awareness in China, as well as its commitment to offer and share with the Chinese public its unrivaled experience and knowledge of the prestigious sports that have inspired TAG Heuer watchmakers for 145 years.”

Along with sophisticated timing devices, TAG Heuer will supply China Team members with wrist chronographs specially developed for the America’s Cup and sunglasses from its Golden Silmo and Reddot awards winning Sport Vision collection. In particular, the revolutionary Aquaracer Calibre S chronograph with synchronized countdown-chronograph function, will equip the members of the Afterguard. The Calibre S is a major breakthrough in prestigious and sporty watchmaking as it allows sailors for the first time ever to combine complex functionalities, ease of use and utmost elegance in an analog chronograph timepiece. Thanks to its patented bi-directional engines and hands, the Calibre S offers for the first time in centuries, a very simple, stylish and easy-to-read display of information.

In Sunglasses, China Team racing members will be equipped with the Curve TAG Heuer Sport Vision frames, allowing a very sharp and broad vision field thanks to their curve 8 shape and the ultra sophisticated polarized, antireflection treated and hydrophobic lenses specifically developed for sea conditions and its related light filtering challenges.

TAG Heuer’s shield and logo will be prominently featured on the boom and afterdeck of China Team America’s Cup boats as well as on the China Team racing and sailing team uniforms and on their Valencia and Qingdao sailing bases.

http://www.americascup.com/en/americascup/teams/index.php?idIndex=&idContent=13811

Ranking on 09/05/2007

Ranking after LVC RR2 Flight 11
1 NZL 92 Emirates Team New Zealand 38
2 USA 98 BMW ORACLE Racing 37
3 ITA 94 Luna Rossa Challenge 35
4 ESP 97 Desafío Español 2007 29
5 SWE 96 Victory Challenge 26
6 ITA 99 Mascalzone Latino - Capitalia Team 22
7 RSA 83 Team Shosholoza 20
8 FRA 93 Areva Challenge 17
9 ITA 85 +39 Challenge 12
10 GER 89 United Internet Team Germany 5
11 CHN 95 China Team 3


may 04, 2007 11:13pm

A Passion for Excellence

0507TAG-Heuer-header-may-07.jpg


Dear TAG Heuer Fans,
On the occasion of the Basel Fair, TAG Heuer celebrated 20 years of its emblematic Link series and inaugurated its new « Skin » stand.

As from now, you can find out about Link innovations and how Calibre S operates in an
interactive presentation, relive the 20 successful years of the Link series and the events of the 2007 version in the Baselworld 2007 section!

As regards our ambassadors, we are delighted to announce the arrival of Kimi Räikkönen as the new ambassador for TAG Heuer Avant-Garde Eyewear. He joins the Champ Car series driver, Sébastien Bourdais currently leading the Champ World Championship series, and the two Formula One prodigies, Lewis Hamilton and Fernando Alonso ! What success for the new TAG Heuer Formula 1 , worn by our champions on the podiums !

Jeff Gordon also became a legend, notching up the 76th victory of his career and leading the Nascar 2007 Championship. An ambassador since 2005, Jeff Gordon wears the Carrera Tachymètre Racing watch.

This promises to be a very exciting season for the TAG Heuer drivers to whom we wish every success. They certainly deserve it!

See you soon at www.tagheuer.com.

Yours sincerely,

Team TAG Heuer
La Chaux-de-Fonds
Switzerland

[Official News Letter of 05/05/2007]


may 02, 2007 02:03pm

TAG Heuer SLR for Mercedes-Benz

0507SLR_01.jpg Following the extraordinary success of the TAG Heuer SLR Chronograph Calibre 36R in 2004 (available exclusively for owners of the SLR car), and the TAG Heuer SLR for Mercedes-Benz in 2006, TAG Heuer presents an even stronger version for 2007. The new TAG Heuer SLR for Mercedes-Benz, in a limited edition of 3,500, celebrates not only one of the world’s most powerful and exclusive sports cars, but also the long and fruitful alliance between TAG Heuer, McLaren and Mercedes-Benz. Its avant-garde design embodies the common values shared by these brands: prestige, innovation, and, of course, a passion for car racing. The new edition of the Chronograph has captured some of the most distinctive design elements of the latest version of the SLR Dream Machine, the famous SLR 722 edition powered by a 650 ps engine and reaching 337 km/h: the painted exposed black carbon front spoiler and palladium-grey wheels rim spider have inspired the titanium-carbide black tachymeter bezel, while the red SLR lettering and red-painted brake callipers are echoed by the red painted hands. Like the SLR 722, the new TAG Heuer SLR for Mercedes breathes more strength and pedigree than ever before.

The SLR’s innovative tradition continues with push buttons inclined at 45° (inspired by the paddle shifter of the SLR car), giving unparalleled ergonomic access to the chronograph function even while driving. The internal turning bezel is bi-directional, driven by a second crown at 9 o’clock that allows the driver to measure elapsed or remaining racing time. The exterior fixed bezel is finished in black fine-brushed titanium carbide with engraved tachymeter scale for calculating speeds.

Aimed at watch making connoisseurs and car racing fans, the new TAG Heuer SLR for Mercedes-Benz blends pure performance with the avant-garde. Its unique race car features, coupled with easy-to-read hands, spiral-effect dial, and a powerful steel bracelet or rubber strap that mirrors the SLR side grill, enhance its racing legitimacy, making it “the most authentic Chronograph for Professional Race Drivers and high profile GT owners on today’s watch market.”


may 02, 2007 02:03pm

TAG Heuer SLR for Mercedes-Benz

0507SLR_01.jpg Following the extraordinary success of the TAG Heuer SLR Chronograph Calibre 36R in 2004 (available exclusively for owners of the SLR car), and the TAG Heuer SLR for Mercedes-Benz in 2006, TAG Heuer presents an even stronger version for 2007. The new TAG Heuer SLR for Mercedes-Benz, in a limited edition of 3,500, celebrates not only one of the world’s most powerful and exclusive sports cars, but also the long and fruitful alliance between TAG Heuer, McLaren and Mercedes-Benz. Its avant-garde design embodies the common values shared by these brands: prestige, innovation, and, of course, a passion for car racing. The new edition of the Chronograph has captured some of the most distinctive design elements of the latest version of the SLR Dream Machine, the famous SLR 722 edition powered by a 650 ps engine and reaching 337 km/h: the painted exposed black carbon front spoiler and palladium-grey wheels rim spider have inspired the titanium-carbide black tachymeter bezel, while the red SLR lettering and red-painted brake callipers are echoed by the red painted hands. Like the SLR 722, the new TAG Heuer SLR for Mercedes breathes more strength and pedigree than ever before.

The SLR’s innovative tradition continues with push buttons inclined at 45° (inspired by the paddle shifter of the SLR car), giving unparalleled ergonomic access to the chronograph function even while driving. The internal turning bezel is bi-directional, driven by a second crown at 9 o’clock that allows the driver to measure elapsed or remaining racing time. The exterior fixed bezel is finished in black fine-brushed titanium carbide with engraved tachymeter scale for calculating speeds.

Aimed at watch making connoisseurs and car racing fans, the new TAG Heuer SLR for Mercedes-Benz blends pure performance with the avant-garde. Its unique race car features, coupled with easy-to-read hands, spiral-effect dial, and a powerful steel bracelet or rubber strap that mirrors the SLR side grill, enhance its racing legitimacy, making it “the most authentic Chronograph for Professional Race Drivers and high profile GT owners on today’s watch market.”


may 02, 2007 02:02pm

TAG Heuer SLR for Mercedes-Benz

Following the extraordinary success of the TAG Heuer SLR Chronograph Calibre 36R in 2004 (available exclusively for owners of the SLR car), and the TAG Heuer SLR for Mercedes-Benz in 2006, TAG Heuer presents an even stronger version for 2007. The new TAG Heuer SLR for Mercedes-Benz, in a limited edition of 3,500, celebrates not only one of the world’s most powerful and exclusive sports cars, but also the long and fruitful alliance between TAG Heuer, McLaren and Mercedes-Benz. Its avant-garde design embodies the common values shared by these brands: prestige, innovation, and, of course, a passion for car racing. The new edition of the Chronograph has captured some of the most distinctive design elements of the latest version of the SLR Dream Machine, the famous SLR 722 edition powered by a 650 ps engine and reaching 337 km/h: the painted exposed black carbon front spoiler and palladium-grey wheels rim spider have inspired the titanium-carbide black tachymeter bezel, while the red SLR lettering and red-painted brake callipers are echoed by the red painted hands. Like the SLR 722, the new TAG Heuer SLR for Mercedes breathes more strength and pedigree than ever before.

The SLR’s innovative tradition continues with push buttons inclined at 45° (inspired by the paddle shifter of the SLR car), giving unparalleled ergonomic access to the chronograph function even while driving. The internal turning bezel is bi-directional, driven by a second crown at 9 o’clock that allows the driver to measure elapsed or remaining racing time. The exterior fixed bezel is finished in black fine-brushed titanium carbide with engraved tachymeter scale for calculating speeds.

Aimed at watch making connoisseurs and car racing fans, the new TAG Heuer SLR for Mercedes-Benz blends pure performance with the avant-garde. Its unique race car features, coupled with easy-to-read hands, spiral-effect dial, and a powerful steel bracelet or rubber strap that mirrors the SLR side grill, enhance its racing legitimacy, making it “the most authentic Chronograph for Professional Race Drivers and high profile GT owners on today’s watch market.”


april 30, 2007 11:06pm

TAG Heuer Monaco V4 (Pre) Released

0407tagheuer_v4.jpg According to WristDreams at BaselWorld Tag Heuer announced the Monaco V4 is now available in a pre-series of 20 units. Two of them have been worn by Tag Heuer representatives at the BaselWorld 2007.

It is still a long way until the belt-driven timepiece will be available on the market though. The V4 pre-series is currently being put through intensive testing to meet Tag Heuer's quality standards. The aim is also to obtain a COSC chronometer certification for the Monaco V4. The first batch will probably cost an enormous amount of money for a TAG. The second prodcution will probably cost a lot also, as this watch utilizes a breakthrough toothed-belt movement which is only available through the TAG Heuer brand.


april 28, 2007 10:50pm

Tag Heuer Personal Watch Assistant

0407personal_assistant.jpg If you are looking for a special Tag Heuer watch you can always use the Personal Assistant. This will allow you to make your personal watch by answering some simple questions. Select the Serie, Material, Bracelet, Dial, Movement the Size and Water resistance of your watch you want.

The result will be the watch that you would like the most.

Give it a try.
Tag Heuer Personal Watch Assistant


april 27, 2007 06:37pm

Tag Heuer New Link (Calibre S - 5 - 16)

0407tag_heuer_new_link_calibre_s.jpg For 20 years, TAG Heuer's LINK, born S/el (Sport/elegance) in 1987, has been the Swiss watch making world's superlative sports and elegance timepiece, and the emblematic icon of success achieved through mental strength and a sporty attitude to life . On the wrist of the world's number one golfer, Tiger Woods or a F1 racing legend such as Ayrton Senna, a Hollywood star like Matt Damon (The Bourne Supremacy), or a high-powered CEO, the LINK has become a universally recognized status symbol, with an emblematic design and precision-driven architecture unlike that of any other sports watch ever made.

The LINK bracelet , with its unique and recognizable signature S-shaped links, is a worldwide reference for its flexibility, wearer comfort, timeless aesthetics and peerless ergonomics.

First created in 1987 and called S/el for "Sports and Elegance," the benchmark design was endorsed in 1988 by Ayrton Senna , who wore it to three F1 World Championships. In 1999 , the S/el was boldly redesigned and relaunched worldwide as the LINK , with sports celebrity endorsements from great champions like Leonardo, Boris Becker, Marion Jones, Colin Jackson, or Monica Seles, to name but a few…

In 2003 , to honor golfing legend Tiger Woods , the series' new global ambassador, a prestigious new edition was launched with the legendary 1/10 of a second Link Calibre 36 mechanical chronograph as its flagship timepiece. The bracelet design was streamlined and the case, now cut from a solid steel block, was large-faced for optimum readability, but thinner and rimmed with a slender fixed bezel. While capitalizing on the inimitable strengths of its two predecessors, the luxury edition reflected more contemporary tastes for cleaner, bolder lines and economy of form.

Today, the addition of new sports Chronographs and lady size timepieces and endorsed by dynamic personalities like golfing great Tiger Woods and superstar actress and elegance icon Uma Thurman have consolidated the series' position as the world's leading "elegant sports watch", i.e. a sophisticated yet casual timepiece, utterly elegant in an executive board room, as well as cool and comfortable on golf course.

With new mechanical complications, up-market finishes and high-end added features, the superlative timepieces in the new high-prestige LINK Series are bigger, better and more stylish than ever.


LINK CALIBRE S: The world's most elegant luxury Chronograph

Since the second half of 19 century, Chronographs have displayed elapsed time in small, hard-to-read counters crowding dials with many kinds of information. The revolutionary, in-house developed and manufactured new Calibre S movement equipping the LINK Chronograph further enhances the pure elegance of the Link design, while providing more functions, user-friendliness and readability than ever in the high-end chronograph world. This truly revolutionary movement is a major milestone in Swiss watchmaking, outdating existing quartz and mechanical chronographs by combining the best of both technologies to offer a new standard that is unique and patented by TAG Heuer. It is to chronographs what the "Hybrid" engines have been to cars with their unique combination of the advantages of both electricity and gasoline. There will be a "before the Calibre S" and "after the Calibre S". The Calibre S heralds a revolution in Chronographs comparable to the one brought to watches in 2004 by the Monaco TAG Heuer V4 belt-driven mechanical movement.


Unlike all the other first-generation quartz chronographs marketed today, which continue to mimic the display architecture of mechanical movements, the exclusive LINK Chronograph Calibre S movement measures and displays watch and Chronograph functions with the same full-sized central hands associating the ultimate precision of a quartz beat with the unrivalled complexity of wheels and pinions of a mechanical chain.

Best-in-class readability, functionality, and 1/100 of a second accuracy

Even by TAG Heuer standards, the LINK Chronograph Calibre S is a technological marvel , combining the ultimate in quartz and mechanical innovations. A proprietary movement developed and patented by TAG Heuer, the Calibre S movement requires no fewer than 230 components and 5 high-performance bi-directional engines capable of twice the torque of conventional timepiece engines. This movement is produced and assembled by TAG Heuer both in its La Chaux-de-Fonds factory and a newly built workshop facility in Sion (Valais).


With a 42mm case and distinctive dashboard-inspired counters, the LINK Chronograph Calibre S fuses intuitive functions with a streamlined sensibility at the cutting edge of avant-garde design. Keeping and telling time has never been easier , with both Time and Chronograph display on the central hour, minute, and seconds hands. Simple and additional timing functions are available in easy-to-read displays, including split and intermediate times. Moreover, two separate times can be measured and displayed simultaneously. Another innovation: 2 semi-circular counters either display a perpetual "retrograde" calendar in the watch mode (meaning there is no need to change the date until 2099) or an exclusive 1/100 of a second accuracy in Chronograph mode.

Other iconic LINK features include: solid steel folding clasp with folding buckle; curved scratch-resistant sapphire crystal with double-sided anti-reflection; specially treated glass to optimize readability; hand-applied curved and faceted indexes; and water resistance to 200 meters. The Calibre S was first introduced in March 2007 on the Aquaracer with a special "Regatta" function as a result of the brand's collaboration with the China Team challenger for the 32 America's Cup . With the Link Calibre S, the movement goes one step further, providing 1/100 of a second chronograph accuracy and readability, encased in the most elegant sport inspired style on the luxury watch market.


LINK CALIBRE 5 DAY-DATE

Men seeking the highest expression of LINK prestige can opt for the TAG Heuer exclusive Calibre 5 Day-Date , a stylishly appealing new automatic watch with a hand-applied date window at 6 o'clock and oversized day window at 12 o'clock . A new benchmark in upscale design for the iconic LINK series, this timepiece features all the famous LINK attributes and sports a striking black and silver dial. Available in steel or steel & gold, its bracelet is an elegant, high-luxury version of the LINK's celebrated S-shaped classic.


LINK CALIBRE 5

The LINK Calibre 5 is the new LINK automatic watch in the prestige series, with TAG Heuer's exclusive, self-winding Calibre 5 movement under the hood, a diamond-angled date window at 6 o'clock, and the iconic LINK features throughout, including the classic screw-fitting caseback in sapphire crystal. Combining sport with elegance, the distinctive Calibre 5 is available with 4 dial colors: black, silver, brown and blue.


LINK CALIBRE 16 AUTOMATIC CHRONOGRAPH TACHYMETRE

For racing-lore enthusiasts and luxury watch collectors, the all-new LINK Calibre 16 Automatic Chronograph Tachymetre for men is a must-have. Loaded with high-end refinement and all the iconic LINK features, it is especially noteworthy for the sporty tachometer scale on its fixed bezel. A new classic, available with black, silver, anthracite or blue dial, this elegant new member of the LINK family is sure to become very soon a coveted collectible.

Superlative new features for 2007 include a curved, scratch-resistant sapphire crystal with anti-reflective double-sided treatment on the glass for optimum readability; and a solid-steel folding clasp with folding buckle.


TIMELESS LINK

Masterpieces of the Swiss Avant Garde for 20 years…The Saga continues.

Elegant, innovative, and an incomparable pleasure to wear , uniquely combining performance, comfort, and classic TAG Heuer style, the newly relaunched LINK Series are boldly contemporary, yet remain faithful to the unique legacy of values inherent to the original.

More an evolution than a revolution, these new editions are as timeless as their illustrious predecessors, and as high-performance as Tiger Woods and Uma Thurman , the prestigious ambassadors who wear them.

The instantly recognizable S-shaped links, the perfect ergonomic fit, the luxury refinements - the LINK Series, like the new booth at Baselworld that celebrates their 20 year in TAG Heuer's catalogue, exemplifies the Swiss watchmaking legend's essential values of power and beauty, Avant-Garde and elegance, sporting prowess and prestige with a twist of audacity and daring!


april 26, 2007 12:12pm

Tag Heuer at Basel World 2007 - New Link

BASELWORLD 2007
Iconic Design, Utlimate Movements, Timeless Link

0407link_1.jpg To celebrate the 20th year of the legendary LINK sage, TAG Heuer proudly unveils the new LINK men's collection at TAG Heuer's new "SKIN" booth, the most stunning Avant Garde booth ever built for Baselworld and celebrating the union of technology and design.

The new Tag Heuer LINK watch line includes the Link Calibre 16, Link Calibre 5 Day-Date and the Link Calibre 5.


[KeyWords: BASEL WORLD 2007 ; NEW LINK]


april 26, 2007 12:00pm

New TAG Heuer Formula 1 Watch

0407F1_1.jpg Launched in 1986, the “serious sports watch with cool, casual attitude” has been entirely redesigned and upgraded in terms of aesthetics and quality, and proposes a range of dynamic colors associated with the TAG Heuer 6 features for which the watch is famous:

“Easy Grip” screw-in crown, titanium carbide coated unidirectional turning bezel with raised fine-brushed steel numbers, water-resistant to 200 meters, luminescent markers on hands and hour-markers, anti-scratch sapphire crystal, and double safety clasp with extension system.

The perfect first-time TAG Heuer timepiece for watch enthusiasts and race car fans, this new TAG Heuer Formula 1 is available in a watch format with black, red, or white dial, or as a Chronograph with orange, red, silver or black dial. The TAG Heuer logo is elegantly engraved on the case band as well as stamped into the new, thick and sporty rubber strap. It also comes in a steel bracelet version. Never before had the TAG Heuer F1 combined so much sportiness with watchmaking sophistication.


april 26, 2007 11:06am

Aquaracer Chronograph Calibre 16 DayDate

0407aquaracer_1.jpg The all-new Aquaracer Chronograph Calibre 16 Day-Date is the most upscale addition to TAG Heuer’s iconic sports chronograph series. An oversized (Ø43mm) automatic chronograph with an additional day-date function, it carries the classic TAG Heuer 6 features that make TAG Heuer the undisputed world leader for sports chronograph design and performance: unidirectional turning bezel with minutes scale and 6 studs for best diving-glove grip; double safety clasp; water resistance to 300 meters; screw-in crown; sapphire crystal with anti-reflective treatment; and luminescent hands and indexes.

This masculine and daring timepiece sports the Aquaracer’s iconic dual bezel design but features a significantly larger case, spiral-effect dial design, stronger detailing, and finer workmanship, creating a more upscale and sophisticated appearance.

The fine-finished dials are in black, silver or blue. The TAG Heuer logo is hand-applied, as are the faceted frame around the day-date window and the polished rings on the chronograph counters. Rectangular shaped pushbuttons and sturdy wristbands —black rubber strap with unique textures and TAG Heuer logo, or an alternately polished and fine-brushed steel strap — reinforce the rugged sporting appeal of a truly iconic chronograph.


april 25, 2007 01:00pm

Tag Heuer Mobile Phone in a Watch?

0407tagheuer_cellphone_1.jpg The watch maker Tag Heuer (owned by LVMH) is preparing to release a cell phone within the coming months. Tag Heuer is having a completely new phone designed for them by the French phone maker ModeLabs who make custom cell phones for various companies including MTV and Virgin Mobile. ModeLabs also makes the Elite Model Look cell phone mentioned last year. The phone is expected to be made of stainless steel and have many similarities to Tag Heuer watches. This is another attempt at the luxury phone market created and dominated by Vertu, in recent months other companies such as GoldVish and Gresso have also enter the market but have yet to make an impression.

Tag Heuer will be joining D&G, Prada and launching their own branded mobile phone. The phone will be a completely new design, unlike the D&G phone, which was just a standard Motorola V3 resprayed gold with a stuck-on D&G logo.

0407tagheuer_cellphone_2.jpg The likelihood is that the phone will be in the form of “phone” rather than a watch, but you never know!

The included photo's in this blog are mockup's which do not represent the actual mobile phone that will be released.

[KeyWords: Tag Heuer Cell Phone ; Tag Heuer Mobile Phone]


april 24, 2007 05:29pm

Tag Heuer Aquaracer Calibre S Regatta

0407Aquaracer_CalibreS_Regatta_1.jpg Tag Heuer updates their Aquaracer wristwatch line with the Tag Heuer Aquaracer Calibre S Regatta.

Tag Heuer developed and patented the Calibre S movement in 2005. The watch movement is requiring no fewer than 230 components and 5 high-performance bi-directional engines capable of twice the torque of conventional timepiece engines.

The central hands’ synchronization and reset to zero in chronograph mode functions demand the highest level of precision, while the multi-tasking of the central hour, minute, second hands doubles the workload on the main engines.


0407Aquaracer_CalibreS_Regatta_2.jpg Features of the Tag Heuer Calibre S include: water resistance to 300 meters; 1/10th of a second precision; perpetual calendar; scratch-resistant sapphire crystal; fixed aluminum bezel with countdown scale for Regatta races; luminescent hands and markers; hand-applied indexes and semi-circular counters; triple-row steel bracelet with a double safety clasp and bracelet extension for full wearing comfort over a sailing suit.

The Calibre S is available with distinctive blue or anthracite dial with sunray affect.

Additionaly Tag Heuer releases a limited edition of the Aquaracer Calibre S for the China Team sailing team that will compete in the 32nd America’s Cup (site). Only 2,000 pieces of the Aquaracer Chronograph Calibre S China Team Limited Edition will be made available. The China Team edition features an anthracite dial, aluminum bezel decorated with China Team’s red and yellow colors, as well as a unique case back with stamped China Team dragon decoration.


april 23, 2007 08:57pm

Tag Heuer - Basel 2007

This year in Basel, TAG Heuer celebrates twenty years of Sports and elegance with the new Link Homme collection. The 2007 stand will provide the fresh setting that perfectly reflects this legendary line.

The Link collection, introduced as S/el (Sports/elegance) in 1987, which has been enriched with additional models now unveils its new icon: the Link Calibre S chronograph.

After revolutionising the principles of the mechanical watch with the Monaco V4 Concept in 2004, TAG Heuer is now revolutionising the Chronograph with the Calibre S. This innovative, TAG Heuer-patented movement re-invents the reading of chronometric time, which had usually been indicated by small, hard-to-read counters. Now it’s easy – thanks to the same central hands (hour-minute-second). A true breakthrough, the Calibre S combines a quartz and a mechanical movement to give unparalleled precision and practicality in the pure avant-garde tradition of TAG Heuer.

With new mechanical complications and prestigious finishes, the new Link models are the perfect blend of elegance, unrivalled comfort and timeless style. Available in four dial colours – black, silver, brown and blue – the Link Calibre 5 boasts a turning bezel in finely fluted steel and a diamond-cut date aperture. The Link Calibre 5-Day Date sports a pure and bold design with a hand-applied oversize date aperture at 6 o’clock. Finally, the Link Calibre 16 chronograph boasts several new functions with luxurious finishes: a polished steel bezel with tachymetre graduation, scratch-resistant sapphire crystal with an anti-reflective coating on both sides, a sapphire crystal case back, hand-applied finishes and a clasp with a folding buckle on a satin-finish steel bracelet.

Preview these new Links by logging on to www.tagheuer.com and visiting the Baselworld 2007 section.